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A study titled, "Association of Cigarette Sales with a Comprehensive Menthol Flavor Ban in Massachusetts," stated that overall cigarette sales in Massachusetts decreased by 33% after the menthol-flavored cigarette ban came into effect.

Over the same period, cigarette sales in 33 states without a menthol flavor ban decreased by 8%, while menthol-flavored cigarette sales decreased by 3%. Co-author and researcher, Samuel Asare, said that the menthol flavor ban was effective in reducing menthol and cigarette sales.

"We learned from Massachusetts that the menthol flavor ban effectively reduces both menthol and overall cigarette sales," said Samuel.

Supporting this data, a new study conducted by researchers at the University of Michigan found that banning menthol-flavored cigarettes could reduce smoking by encouraging many smokers to quit or switch to less harmful nicotine products. Published in BMJ's Tobacco Control, the study concluded that a menthol ban would avert 16,250 tobacco-related deaths per year by 2060.

"This work is the culmination of a series of sequential projects aimed at assessing the impact of a menthol ban on smoking, tobacco use, and downstream health effects."

"Our findings suggest that a menthol ban can yield substantial health gains and highlight the urgency for final approval and implementation of such a ban," said Rafael Meza, study author and a professor of epidemiology at U-M's School of Public Health.

These findings are based on data analysis and a computational modeling infrastructure developed as part of the Center for the Assessment of Tobacco Regulations. The research team utilized the Smoking and Vaping Model, a simulation model they previously developed to study smoking and vaping behavior related to menthol and non-menthol cigarettes.

Source: Vapingpost