According to data from Statista in "Statista Consumer Insights", approximately 25% of survey participants in Indonesia admit to having used a vape or e-cigarette at least once.

This percentage is the highest in the survey results, surpassing participants from the United States and the United Kingdom.

This survey, conducted by Statista, involved participants from various countries aged 18 to 64. The survey was conducted online between January and March 2023, and included approximately 1,000 to 9,500 respondents.

"In Indonesia, 1 out of 4 people surveyed by Statista Consumer Insights said they had used a vape occasionally," statista.com.

Below are the percentages of e-cigarette users in several countries.

• Indonesia 25%
• Switzerland 16%
• United States 15%
• United Kingdom 13%
• Canada 13%
• Italy 9%
• France 9%
• Germany 7%
• Brazil 6%
• Morocco 2%

*source: Statista Consumer Insights Data, quoted from Katadata.

On January 1, 2024, the Government of the Republic of Indonesia officially implemented a 10% tax on e-cigarettes. Luky Alfirman, Director General of Fiscal Balance at the Ministry of Finance, explained that the implementation of this tax aims to maintain fairness, given that conventional cigarettes have been taxed since 2014.

Furthermore, the World Health Organization (WHO) also urged countries that allow the sale of vapes to ban the sale of flavored vapes, reduce nicotine content, and impose taxes on vape sales.

"Children are recruited and trapped at a young age to use e-cigarettes and may become dependent on nicotine," said WHO Director-General Tedros Adhanom Ghebreyesus in a press release on December 14, 2023.

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