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The number of vape users has been increasing rapidly year after year. According to data from APVI (Indonesian Personal Vaporizer Association), there are currently 2.2 million people in Indonesia who have switched from conventional cigarettes to vape products. As a result, many local and international brands are also presenting their products to enliven the Indonesian vape industry.

Last May, Joiway, one of the newest vape brands in Indonesia, set up a booth at JIVE (Jakarta International Vape Expo) 2022 and introduced its latest product, Joiway S1. This product is a pod system vape with high-quality and safe materials, and is claimed to provide the best vaping experience, in line with Joiway's mission.

On June 23rd, Joiway became the main sponsor of the "Dive The Cloud" event, which featured performances by local rock bands and was organized by Vapeboss Indonesia. At the event, Joiway received a lot of positive feedback from the audience and became the first brand to support a new wave performer event from local rock bands.

Lono Liu, Brand Director of Joiway Indonesia, stated that the company's mission is to provide an alternative new lifestyle for people who want to switch from tobacco products and minimize passive smoking.

"After more than a year, we are committed to making products with the best quality, design, taste, and price for users," he said.

To create a good impression in the vape market, Joiway always prioritizes business strategies with unique selling points. Especially for the Joiway S1 product, it features an attractive body design, a convenient cartridge replacement mechanism, is safer than conventional cigarettes, has a 3ml pod tank size, and offers a better flavor output. Joiway S1 is available in 9 color options: Provence, Electric Blue, Ocean, Emerald, Aurora, Sunshine, Amber, Golden Black, and Silver Frost.

Not only that, but Lono Liu explained that he is happy that his products have been well-received by vapers in Indonesia. In addition to the stylish design, ease of use, and good quality, Joiway products are also sold at a relatively affordable price. Therefore, Lono Liu will continue to strive for Joiway to become a more innovative vape brand and will consistently launch its latest products.

"We are grateful for the enthusiasm of vape enthusiasts. Of course, JOIWAY's innovation does not stop here; there will be other exciting breakthroughs from JOIWAY. We are consistent in launching new products that match the characteristics of vape users in Indonesia. We hope that traditional smokers will switch to vaping and choose JOIWAY," he concluded.