Indonesia's 2026 vape regulations are ready to be implemented. What are the new rules and what will be the fate of the vape industry going forward? Read the full review here!

Further responding to Government Regulation No. 28 of 2024 as the implementing regulation of Law No. 17 of 2023 concerning Health which was ratified on July 26, 2024, and will be effective in June 2026.

These regulations are not merely a formality, but a major step by the government in regulating the distribution of alternative tobacco products, including e-cigarettes or vapes.

Many questions have arisen among vapers and industry players: What will change? How significant will the impact be? And most importantly, what will be the fate of the vape industry in Indonesia after these regulations come into effect?

In this article, we will discuss, in a relaxed yet informative manner, the key points of the 2026 vape regulations, as well as the opportunities and challenges that the domestic vape industry may face.

Content and Impact of the 2026 Vape Regulations

To better understand the vape restrictions in 2026, here are some key points you can note, including:

1. Liquid Capacity Restriction: 60ml to 20ml, 30ml to 10ml

One of the most striking rules concerns the size of liquid bottles. While vapers previously could buy 60ml for freebase or 30ml for salt nic, starting in 2026, the size will be limited to a maximum of 20ml and 10ml only.

• Impact on consumers: Vapers may have to buy more frequently and it will be more accessible to underage individuals because the price will certainly be cheaper.
• Impact on the industry: Brands must adjust their production lines and new packaging.

2. Plain Packaging with 50% Health Warning Label

Vape packaging will look very different. Plain designs will become the standard, along with health warnings covering 50% of the front and back.

• Purpose: To reduce the visual appeal of products, especially for minors.
• Challenges: Vape brands lose their “branding identity” which is usually highlighted in the bottle and box design.

3. Consumption Age Limit: From 18+ to 21+

While previously the vape purchase rule was sufficient for those aged 18+, the 2026 regulations tighten it to 21+.

• This means that the distribution and oversight of vape stores must be stricter.
• The youth market that is legally of age (18–20 years old) will automatically be eliminated from the target consumers.

4. Ban on Sales Within 200 Meters of Schools and Playgrounds

To prevent vape access to teenagers, the new rule prohibits sales in areas near schools and children's playgrounds (within a 200-meter radius).

• Vape stores in densely populated areas could be directly affected.
• The industry may have to find new locations that comply with zoning regulations.

5. Ban on All Media: Education, Reviews, Recommendations, and Even Events

This is one of the most controversial points. All forms of vape advertising and promotion are prohibited, including education, reviews, and recommendations on social media. Furthermore, it is rumored that vape events will also no longer be allowed starting in 2026.

• The impact is significant for influencers, reviewers, online communities, and event organizers.
• The industry loses its promotional media to introduce new products as well as community spaces to gather and interact.

6. Accredited Laboratory Testing + Excise Tax Increase

Before circulation, liquids must undergo accredited laboratory testing, pass BPOM (National Agency of Drug and Food Control) approval, and of course, meet higher excise tax standards.

• From the consumer's perspective, this can be seen as positive because product quality and safety are more guaranteed.
• However, from the industry's perspective, production costs clearly increase, potentially leading to higher selling prices.

Read Also: Excise Stamps Are Not a Sign of Vape Liquid Expiration? Here's the Fact!

Conclusion: What is the Fate of the Vape Industry in Indonesia?

The 2026 vape regulations will clearly bring about major changes. From liquid size, plain packaging, age restrictions, sales zoning, promotion bans, to mandatory laboratory testing—all of these demand the vape industry to adapt completely.

For consumers, these rules could mean higher prices and more limited product choices. Meanwhile, for businesses, the challenge is how to survive and innovate in a situation full of strict regulations.

Will these regulations cause the vape industry to fade, or will they instead give rise to a healthier and more sustainable ecosystem? Only time will tell. What is clear is that 2026 will be the biggest test year for the vape world in Indonesia.

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