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The company's annual report for the current financial year mentions its wholly-owned subsidiary, IndiVision, which has been licensed to set up a facility in Karnataka. The company will extract nicotine and manufacture nicotine salts, while adhering to stringent US and EU pharmacological standards.
ITC will leverage the institutional capabilities of its century-old leaf tobacco business for this. The company's cigarette business was hit during COVID, a pattern observed across most tobacco businesses. However, cigarettes were not the only ITC business impacted by the pandemic; the company's hotel business was also severely affected.
Big Tobacco's shift to safer alternatives
Meanwhile, the world's largest tobacco companies are also heavily investing in safer alternative products. Last April, Philip Morris International (PMI) told investors that it had booked net revenues of $7.5 billion in the quarter, up 6% from the same period last year, with smoke-free products accounting for 28% of total net revenues.
Global shipments of heated tobacco units rose 29.9% to 21.7 billion units. In Europe, tobacco manufacturers shipped 6.4 billion Heets for Iqos in the first quarter of 2021, up from 4.6 billion in the same period in 2019, with Germany and Italy behind the figures.
While British American Tobacco (BAT) is targeting 50 million users of their non-combustible nicotine products by 2025. Earlier this year, it reportedly attracted 1.4 million new users of vaping and heated tobacco products and nicotine pouches in the first quarter of 2021, as it strives to make cigarette alternatives profitable by 2025.
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