Through the Golden Shield Program, RELX Commits to Eradicating Illegal Products

Shopify API - 18 October 2022

Vapeboss – RELX, an international e-cigarette brand, pays close attention to its products. They are committed to always providing consumers with quality, targeted products and protecting them from counterfeit and illegal products.

With the Golden Shield program, RELX guarantees the originality of its products in any country where RELX is sold. In addition to marketplace platforms, the Chinese e-cigarette brand also collaborates with stakeholders and industry players to eradicate illegal products that harm the public.

"The Golden Shield team actively cooperates with online social media platforms, online e-commerce platforms, and Customs authorities to eradicate illegal vaping products from the market," said Yudhi Saputra, General Manager of RELX International in Indonesia.

Yudhi explained that the Golden Shield team is able to conduct in-depth investigations and then find and track the supply chain of illegal products, including the production, distribution, and sale of illegal e-cigarette products.

He also mentioned that recently, a Chinese company called Fuumy Technologi (Dongguan) Co,. Ltd was found guilty of producing and selling "TIKO electronic atomizers" for infringing the design patent of Fogcore Technology. It was suspected that the design imitated RELX Essential with patent number "ZL202030368831.0".

On September 29, the court ruled that the "TIKO electronic atomizer" imitated the appearance of "RELX Essential" from Fogcore's technology. For the infringement, Fuumy was ordered to compensate Fogcore Technology RMB 120,000, equivalent to 257 million rupiah.

From this case, any act of counterfeiting or imitating any product without permission is certainly not justified. This can result in losses to the patent rights of the company owner and even its consumers. Imitation technology does not rule out the possibility that the quality produced will be different, thus endangering consumers.

Therefore, the e-cigarette industry, which has been well-received and accepted by the public, must be protected, especially in Indonesia. Yudhi urged e-cigarette consumers to choose e-cigarette products of clear quality and good reputation, in order to meet their individual preferences.

Source: Suara

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