Hello Bigboss!! How are you today? Hope you're always healthy, your sustenance is abundant, and all your activities are made easy!!

On this occasion, we will provide you with information about an event where RELX International pledges to contribute to the communities in which it operates under three main pillars: the Guardian Program, Golden Shield, and Green Shoots.

Announced at an exclusive digital event, RELX International launched its initiative, the RELX Pledge, each centered on the protection of minors, consumers, and economic livelihoods.

During the conference, Leina Chedid, Head of Marketing for the Middle East and North Africa, discussed RELX International's Guardian Program – an initiative spanning from product development to sales, preventing and deterring the use of vape products by minors through joint efforts with sellers to enhance on-site identification.

Leina Chedid said: “Since our inception, youth prevention has been an integral part of RELX International’s core company values. Our Guardian Program applies across all our sales and marketing and supports effective laws and regulations to prevent minors from purchasing and using our products.”

Together with Leina, RELX International’s Head of Global External Affairs, Jonathan Ng, announced the steps the brand is taking to ensure industry-wide action is taken to prevent e-cigarette use among minors, including the eradication of counterfeit products.

The vaping company said the Golden Shield initiative, a partnership with a number of stakeholders including engagement with customs officials, is designed to protect consumers by helping to remove fake, contraband, and compatible goods from the e-cigarette market.

Jonathan Ng said: “RELX International prides itself on ensuring that its products are only manufactured to high quality standards with strict inspection controls. Unfortunately, there are many fake RELX and other contraband products with unknown contents out there. We are working closely with investigative firms, e-commerce platforms and local authorities to remove such products from the market.”

RELX’s Golden Shield has assisted in 28 successful cases, removing over 550,000 counterfeit products from the market and more than 77,000 websites since 2019.

Jonathan also discussed the RELX Green Shoots Program, an initiative created to give back to communities and society, using the brand's experience to help aspiring entrepreneurs and other small business owners guide their businesses toward growth and business success.

He added: “Startups and small businesses are the backbone of community economies worldwide. As a company that grew from a startup, we understand the many challenges small businesses face every day. Through the Green Shoots program, we hope to share our experience and knowledge to help them get on the right track toward growth and success.”

As part of this scheme, the RELX Academy will see the company sponsor courses curated by leading global universities to equip budding entrepreneurs with the skills to successfully launch their own businesses.

The RELX Academy is currently in its trial phase in the Philippines. Every regular Philippine RELX Store partner receives support of up to PHP 300,000; RELX International will provide additional product support to Academy participants of up to PHP 1,700,000.

Jonathan Ng added: “The RELX Pledge is designed to help usher in a new era of responsibility and safety in the vaping industry.”

“We truly hope this will provide a better future for everyone, meaning that only genuine RELX products - all produced to high reliability standards - are used by adult vapers or adults looking for an alternative to smoking.”

“Protecting minors is an issue we take very seriously, as our Pledge commitment demonstrates. We sincerely hope that others in the industry lead and also commit to this new era of responsibility.”

The components of the RELX Pledge will be launched globally (excluding Mainland China and the United States) throughout 2021, and will be further scaled in 2022. The RELX Pledge will be localized in countries where RELX International has a market presence, taking into account prevailing local customs, cultures, and traditions.

Furthermore, the company will provide regular updates on the progress of the RELX Pledge initiative to ensure its strategic goals and objectives are met. RELX International executives will be regularly measured on their performance against corporate and social responsibility metrics, where the RELX Pledge will be a fundamental pillar.

For more information on the RELX Pledge, please visit: www.relxnow.com/pages/pledge.

So, that's the article for this occasion. Hopefully, an article like this can provide new insights for you vapers. Of course, if you want to share, expand your knowledge about vape, and look for RELX products, you can come directly to the nearest Vapeboss retail store. There, you will be assisted by our Vaporista and given lots of information about the world of vape, and also, if you are short on vape supplies and have difficulty purchasing them, you can contact our retail WhatsApp for purchases with a COD system. Because, Vapeboss is the most complete and trusted vape store since 2014 and the official RELX distributor for East Java, so whatever your vape needs are definitely available there.

Aside from Retail WA, we also have Tokopedia and Shopee. You can buy your vape essentials like Liquid, Coils, Cotton, Batteries, and much more.

Keep Calm and Vape Like a Boss and Always stay safe while vaping and always adhere to health protocols during the current pandemic. Have a nice day Bigboss!