Vapeboss – A new discussion on RegWatch outlines new steps YouTube is taking to restrict vape content creators on its platform. One example is the implementation of a policy where vape content creator channels risk complete deletion if they share any vape content, even without new warnings or based on inaccurate information.

As early as 2018, it was reported that several YouTube reviewers who reviewed vaping products had their content removed, and in some cases, their channels were also deleted. These measures have been driven by an ongoing initiative to block any vape marketing that might appeal to minors.

At that time, the New Nicotine Alliance (NNA) explained that they had successfully fought for the rights of vape reviewers to continue sharing opinions and insights with fellow vapers when the TPD threatened to ban cross-border marketing.

Meanwhile, a review of 29 previously published peer-reviewed studies found that exposure to tobacco and vaping products on social media led to increased consumption. Published in JAMA Pediatrics, the research consisted of an analysis of surveys from over 139,000 participants across a number of studies, originating from different age groups, nationalities, and social media platforms. The responses analyzed showed that people who viewed social media with tobacco content were more likely to report consuming those products.

“We cast a wide net across the tobacco and social media literature and synthesized it into one association that summarizes the relationship between social media exposure and tobacco use,” said study author Scott Donaldson, senior research associate at the University of Southern California’s Keck School of Medicine. “What we found is that this association is strong and has public health implications at the population level.”

Source: Vapingpost